B Donahue (“Leo”)

Engineering-savvy Product Designer since 2006

Many people want to ‘change the world’; I want to make it better.

I’m the manager of Brown Juice Co, a design and marketing agency in Tokyo.

I specialize in lean design systems, accessibility, digital marketing (B2B & B2C), and front-end engineering.

Uncommon design-experience includes designing “admin interfaces” (UI/UX) for cloud infrastructure, IoT devices, IT security (InfoSec) auditing, user-account management (both for end-users and employees), and scheduling tools.

Notable Companies I’ve worked with

Apple Amazon Bluetooth Woven by Toyota ServiceNow T-Mobile

Overview

I am fascinated by the endless possibilities of storytelling and the infinite reach of software. At Apple I contributed extensively to Design Systems, but as a regular user of Apple products, I also took the opportunity to contribute or request UX improvements across many of their offerings including store.apple.com, TV OS, the “Apple TV” app, the digital media store, iOS, MacOS, Calendar, and more. I even caught and helped to patch a CSS rendering error in Safari.

I’ve met many passionate and talented people in my life - both in-and-out of the tech industry. Many of the most-dedicated I have met in “humble” environments - serving coffee, waiting tables, or tuning bicycles. Inspired by their desire to “do more for the world”, I have shared my time and experience to train more than 40 people from zero-to-one on design principles and UX skills through my Product Management Dictionary project and UX Training Curriculum.

Case Studies

ServiceNow

Optimize Everything

Bluetooth icon

Designing a design system

Amazon

'Instant Fulfillment'

UI Work

ServiceNow

Account Management

Amazon

Shopping Profile

Research Registration

Articles

Apple M1

What the heck is 'ARM'?

UX Cruft

iPhone apps on iPad

Data and intuition

Why designers still matter

Mentorship Materials

I love earwax

An introduction to UX

'Overflow Issue' sketch

Introduction to Engineering

Product Management Reference Dictionary

A quick reference for tech terms